Camp Beidler
project overview
Scoop & Roll wanted an ice cream shop brand that felt different from typical chains and showed the care they put into making everything by hand. I designed a playful identity with pastel colors and retro typography that feels like summer nostalgia and makes every photo Instagram-worthy.
project type
Complete Brand Identity
year
2025
my role
Lead Designer
client
Francis Beidler Audubon Society
